Tokki Wrap

Over the summer in 2019 I worked at a startup called Tokki as a social media marketing intern. Tokki, founded by former Julep CEO Jane Park, produces sustainable, reusable, smart gift wrap. Basically, you can wrap your gift in a Tokki and then seal it with a smart clasp which features a QR code. When you receive the gift, you can scan that code and see a personalized message from the sender.

My main focus was on creating ads on Facebook and Instagram to generate leads and test our target markets prior to the official launch. Because it was a small startup, with only 5 employees at the time, I had to do a lot of other stuff too, including ordering and testing different shipping materials, ordering bulk quantities of fabrics by setting up wholesale accounts with our suppliers, setting up and writing copy for the shopify portion of our website, drafting a patent, and a few other random tasks. (whew that was a long sentence)

Here are a few links if you want to learn more:

• Tokki's Website
• King 5 News Article
• Another Article I Found Online